Brand of the Year
2026
Meet the winners
Each year, Korea's most loved brands gather to celebrate consumer choice. Watch the 2025 sketch film.
No.1 K-brands
Korean brands chosen by consumers in Korea, China, Vietnam, and Indonesia.
Asia's Largest
Brand Awards
Not a panel. Not an editor's pick. Brand of the Year is voted by real consumers — and over 23 years it has become the most trusted, most cited brand signal in Korea. That credibility is what we now bring to Indonesia, in partnership with Kompas.
numbers
High consumer attention
Positive perception for winners
Strong consumer response across news & social translated directly into favorable perception for every winner.
Consumer Response
Akhirnya brand favorit aku menang!
올해도 진짜 소비자가 뽑은 1등 브랜드 🏆
Most credible brand award in Korea, period.
Voted! Can't wait for the ceremony 💛
We trust this — it's voted by real people.
수상 후 매출이 확 올랐어요. 진짜 효과 있어요.
Akhirnya brand favorit aku menang!
올해도 진짜 소비자가 뽑은 1등 브랜드 🏆
Most credible brand award in Korea, period.
Voted! Can't wait for the ceremony 💛
We trust this — it's voted by real people.
수상 후 매출이 확 올랐어요. 진짜 효과 있어요.
in partnership with
KOMPAS
Kompas is Indonesia's No.1 media ecosystem — the most trusted name in news across print, digital, and broadcast.
